AAPL
Apple Inc.
Technology • Last updated 2026-06-30 09:02 CT
$285.79
+4.05
(+1.44%)
NEUTRAL
Murphy Outlook Score: -0.117
Bearish -1.0Neutral 0Bullish +1.0
Valuation Measures & Financial Highlights
Valuation Measures
| Market Cap | 4.20T |
| Enterprise Value | 4.15T |
| Trailing P/E | 34.63 |
| Forward P/E | 29.73 |
| PEG Ratio (5yr) | 2.29 |
| Price/Sales (ttm) | 9.30 |
| Price/Book (mrq) | 39.35 |
| EV/Revenue | 9.20 |
| EV/EBITDA | 25.97 |
Profitability & Income
| Profit Margin | 27.15% |
| Return on Assets (ttm) | 26.23% |
| Return on Equity (ttm) | 141.47% |
| Revenue (ttm) | 451.44B |
| Net Income (ttm) | 122.58B |
| Diluted EPS (ttm) | 8.25 |
Balance Sheet & Cash Flow
| Total Cash (mrq) | 68.51B |
| Total Debt/Equity (mrq) | 79.55 |
| Levered Free Cash Flow (ttm) | 101.09B |
Price Chart — AAPL
2 Years · Daily · Bollinger Bands · SMA 50/200 · MACD · RSI
Detected Chart Patterns
Click a card to highlight on chart
8 found
Rectangle (Range)
Bullish
Support $294.17 / Resistance $300.97 (2.3% range)
Near bottom of range $294.17 — watch for bounce or breakdown
Gap Up
Neutral
Opened $286.73 above prior high $285.95 (+1.0%)
Gap up of 1.0% — gap partially filled (weakening)
Bullish Key Reversal
Bullish
New low $274.21, closed $283.78 above prior close $275.15
Price made new low then reversed to close above prior day — classic sign of seller exhaustion and potential trend reversal
Gap Down
Bearish
$196.92 → $198.91 (-1.0%)
Unfilled gap on May 23, 2025 — the gap zone is shaded on the chart above
Gap Up
Bullish
$230.20 → $233.70 (+1.5%)
Unfilled gap on Sep 03, 2025 — the gap zone is shaded on the chart above
Gap Up
Bullish
$252.67 → $254.91 (+0.9%)
Unfilled gap on Oct 20, 2025 — the gap zone is shaded on the chart above
Gap Up
Bullish
$275.75 → $278.11 (+0.9%)
Unfilled gap on May 01, 2026 — the gap zone is shaded on the chart above
Gap Down
Bearish
$288.80 → $292.94 (-1.4%)
Unfilled gap on Jun 25, 2026 — the gap zone is shaded on the chart above
Technical Signals
| Indicator | Value | Signal | Interpretation |
|---|---|---|---|
| Price Trend | Lower Highs & Lower Lows | Bearish | Downtrend structure — sellers in control |
| Price vs 50-Day MA | $285.79 below SMA50 ($292.10) | Bearish | Price below 50-day average — intermediate trend down |
| Price vs 200-Day MA | $285.79 above SMA200 ($269.64) | Bullish | Price above 200-day average — long-term trend up |
| MA Alignment | SMA50 > SMA200 | Bullish | No recent cross — 50-day above 200-day MA |
| RSI (14) | 46.1 | Neutral | Neutral (46) — no extreme momentum |
| MACD Signal | MACD -3.061 / Signal -0.734 | Bearish | MACD below signal line — bearish momentum |
| MACD Histogram | Contracting (↓) | Neutral | Histogram contracting — bearish momentum weakening |
| Bollinger Bands | %B 0.25 — mid-range | Neutral | Price within normal Bollinger Band range |
| Volume Trend | Falling price + rising volume | Bearish | Selling pressure confirmed by volume — bearish |
| OBV | Declining | Bearish | On-Balance Volume declining — selling pressure dominant |
Price Targets
30-Day Target
Neutral
Low: $275.65
$279.82
High: $283.99
60-Day Target
Neutral
Low: $267.95
$273.85
High: $279.74
90-Day Target
Neutral
Low: $260.66
$267.88
High: $275.09
Key Levels
Resistance
$317.40
Current: $285.79
Support
$245.28
Fibonacci Retracements (60-day)
0.0%
$317.40
23.6%
$300.43
38.2%
$289.92
50.0%
$281.44
61.8%
$272.95
100.0%
$245.47